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- Business , Chicago News , Documentary , Education , Science And Physics , Tech News , Uncategorized , World News
- January 25, 2025
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Apple CEO Tim Cook says Steve Jobs taught him a vital lesson in decision-making—and it’s a skill few leaders have
Natalie McCormick Updated January 14, 2025 4 min read AAPL-0.62% When Apple founder Steve Jobs recruited current CEO Tim Cook in 1998, the company was on the verge of bankruptcy. At the time, Cook was vice president of corporate materials at Compaq Computer Corporation, had worked at Intelligent Electronics, and had a 12-year-stint at IBM immediately after college. Despite protestations from those close to him about moving to Apple, Cook felt the move was necessary. “I thought I had the chance of a lifetime,” he recently told the Wall Street Journal. “I didn’t want to pass that up.” The risk paid off, he said, and it helped him develop a unique leadership style and ascend to the corner office under Jobs’ tutelage. Among the key management skills he learned from Jobs was the importance of not being married to past beliefs, a competency that Cook says few leaders possess. Jobs welcomed debates, relished being challenged, and valued those who were willing to admit they were wrong when new evidence emerged. “You could always change [Jobs’] mind if you had the best idea,” Cook said. “We changed each other’s minds. That’s the reason it worked so well.” Often, Jobs played devil’s advocate and took a stance he didn’t believe in in order to spark a spirited discussion. He felt this was the best way to learn, Cook said at a Recode conference in 2022. One of the most extensive and long-lasting debates between Jobs and Cook was over how the first iPhone should be sold in the early 2000s. Jobs wanted a…
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- February 7, 2025
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